empowering women has been the vision since day one.
Lee Madison has been obsessed with the beauty industry from a young age. Her classical ballet training introduced her to the world of makeup. She was only 14 when she decided that she wanted to become a makeup artist. Lee attended Newberry School of Beauty and graduated with her cosmetology license while she was still in high school. Immediately after, she went to Makeup Designory and graduated from the Master's Program. Lee went on to work in film/tv, commercials, print ads and theatre productions.
Even though set work was exciting, Lee always loved the salon atmosphere, where she could connect with clients and give a personalized experience. She then got trained in eyelash extensions through NovaLash. She fell in love with the art of lash extensions and perfected classic and volume lashes. After years of working in the best salons in the Brentwood/Beverly Hills area she decided it was time to go out on her own. She opened her own private studio on N. La Cienega Blvd, between Melrose and Beverly.
Sammie McDaniel has been working in the beauty industry since 2018. She started doing her own makeup on theatre sets in Arizona, and eventually became theater director of makeup and costumes. Since then, she relocated to LA to focus her passion on lashes, brows, and bridal hairstyles. Sammie is also passionate about sustainability, so she became a brand ambassador for The Makeup Eraser. She loves to help make women feel beautiful, and empower them to go after their dreams.